In today’s climate, most RTOs are feeling the pressure: more competition, tighter compliance, and students who expect fast, personalised responses across multiple channels.
That’s exactly what this on-demand webinar tackles.
Hosted by eSkilled’s Head of Marketing, Harmony Sanderson, and RTO Acceleration founder, Richard Lang, this recorded session walks RTOs through how to build a student acquisition system – not just run more ads or send more emails.
👉 Watch the full webinar replay here:
https://youtu.be/rSB_k1swpRo?si=oQRwtI7LgHxHiFe2
What you’ll get from the session
Rather than high-level theory, Harmony and Richard break student acquisition down into practical, implementable steps RTO teams can use straight away.
In the webinar, they cover:
- Why student acquisition is harder (and more important) in 2025
How increased competition, stricter standards, funding rules and rising digital expectations are changing the way RTOs need to attract and convert students. - Common myths that quietly stall growth
Including why “we just need more leads” and “our main problem is lead quality” often point to system issues, not marketing or sales performance. - The three core documents that make everything easier
How to build learner profiles, map your student acquisition journey from first enquiry to onboarding, and create a marketing strategy that aligns channels, content and conversion. - Lead nurture and sales conversations that actually convert
Simple ways to segment leads by timing and intent, personalise follow-up, structure enrolment conversations, and keep “cold” researchers warm without being pushy. - Using LLND and automation to protect compliance and momentum
How RTOs can streamline pre-enrolment LLND assessments, reduce manual admin, and keep students moving forward instead of stalling in paperwork. - Scaling without burning out your team
How automation, smart workflows and clear ownership let you handle higher enquiry volumes without sacrificing student experience or compliance.
Who should watch
This webinar is ideal for:
- RTO Owners and CEOs wanting more predictable enrolment numbers
- Compliance and Operations Managers looking to safeguard standards while speeding up processes
- Marketing and Admissions/Enrolment teams who want to work from the same playbook
- Any RTO that feels like leads are slipping through the cracks once they enquire
Ready to turn your enrolment process into a system?
If you’re tired of relying on ad hoc follow-up, spreadsheets and “we’ll get to it when we can”, this session will give you a clear, structured way to think about student acquisition end to end.
It’s a practical, no-fluff walkthrough of what it takes for RTOs to attract, convert and retain the right students in 2025 and beyond.