Do you want to get better leads from your Facebook ads? Let’s talk about how to improve Facebook lead quality. This means finding people who might buy what you’re selling, not anyone who clicks on your ad. Good leads are important because they are more likely to care about your product or service. This can help your business do better.
Many businesses use Facebook to find new customers. It’s a great tool because lots of people use Facebook every day. However, not every lead is good. Some people might click your ad but not want to buy anything. That’s why it’s good to focus on getting better leads instead of more leads.
In this blog, we’ll explain why good leads are better for your business and show you some simple ways to get them. This can help you make the most of your time and marketing budget on Facebook ads.
Understanding Lead Quality vs. Quantity
When you use Facebook to find people who might like what you’re selling, it’s like fishing with a net. You can throw a big net and catch lots of fish, but many might not be the kind you want. This is what happens when you focus on getting more leads—it’s called quantity. But what if you used a smarter, smaller net that only caught the kind of fish you wanted? This is focusing on quality.
Lead quality means finding people who are interested in your products and might buy them. Lead quantity means getting lots of leads, but they might not care about what you’re selling. High-quality leads are great because they can become your customers. They are like finding treasure—they are fewer but more valuable.
Improving the quality of your Facebook leads means making your ad net smarter. It means setting up your ads so that they attract the right kind of people. This might mean you get fewer leads, but they will be better leads. Getting fewer, better leads can actually save you time and money. You won’t waste time on people who aren’t interested, and your ads can work better for you.
So, remember, it’s not about getting lots of leads. It’s about getting the right leads. This can make your business stronger and help you sell more. Next, we’ll look at some specific ways to make your Facebook lead ads better and get the good leads you want.
Techniques to Improve Facebook Lead Ad Quality
Use Custom Form Types for Detailed Lead Capture
To improve the quality of leads you get from Facebook, consider using more detailed forms in your lead ads. Instead of asking for a name and email address, customise your forms to gather more specific information. This could include phone numbers, job titles, or even answers to custom questions that relate to your products or services.
Creating a custom form allows you to add context and detail that help you better understand who your leads are. For instance, you might include a section that highlights key benefits of your product or service right at the start of the form. This not only informs potential customers but also engages them more, right from the beginning.
You can also design your forms to have multiple steps. Start with basic contact info, and then move on to more detailed questions. This “multi-step” approach can help filter out those who are less interested, as only the most interested prospects will take the time to complete all the steps.
By adding these layers of detail and interaction, you’re not collecting names; you’re building a clearer picture of who your potential customers are and how you can serve them best. This leads to higher-quality leads who are more likely to engage with your business.
Call Leads Promptly
Calling leads quickly is also important. If someone filled out your form, they might still be thinking about your product. If you call them right away, you can catch them while they’re still interested. This can make them more likely to buy from you than if you wait a few days to call.
Try to set up a time every day to call new leads. This way, you won’t forget, and you’ll talk to them while your business is fresh in their mind.
Clearly Define Your Offer
Make sure your Facebook lead ad makes it very clear what you are offering. Don’t make people guess what they’re signing up for. If you’re offering a free trial, say so in the ad. If you have a special deal, make that clear, too. When people know exactly what they’re getting, they’re more likely to be interested in your offer.
Here’s what you can do: Use pictures and words in your ad that show exactly what you offer. This helps make sure that the people who fill out your form are interested in what you have.
Incorporate High-Intent Features
A good trick to make sure only interested people fill out your Facebook lead forms is to use the “Higher Intent” setting. This setting adds an extra step where people check their information before they send it. This helps stop mistakes and means only people who want to might buy something will finish the form.
You can also make the form a bit harder to fill out by asking a few more questions. For example, you could add a little quiz about what you sell. This makes people think more about their answers and gives you better info about what they need.
Utilise Lead Filtering
Using lead filters is another smart move. This means adding choices in your form that help you spot people who might not want to buy. You might ask when they plan to buy your product. Then, you can decide if they seem ready to buy soon or looking around.
You can set your form to skip people based on their answers. For example, if someone says they need something you don’t offer, they won’t finish the form. This saves you time because your team only talks to people who might buy from you.
Optimise Your Targeting
Using Facebook to drive people to your website can also help you find great leads. A smart way to do this is by targeting lookalike audiences. These are new people who are similar to your best customers. Facebook can find these people for you if you tell it about your best past customers.
When you set up your Facebook ads, choose to target these lookalike audiences. This makes it more likely that the new people seeing your ads will be interested in what you offer, like your past happy customers.
Best Practices for Facebook Lead Forms
Designing Effective Lead Forms
Creating good lead forms on Facebook can help you gather better information and connect with the right people. Here are some tips on how to make your lead forms work well:
-
Keep it simple at the start: Begin your form with easy questions like name and email. This makes it less overwhelming for people.
-
Add important questions: After the simple start, ask more specific questions that help you understand if someone is a good fit for what you sell. This could be about their job, how they use products like yours, or other details that matter to your business.
-
Use clear language: Make sure the questions in your form are easy to understand. Avoid jargon that might confuse people.
-
Show what they’ll get: Remind people on the form what they are signing up for. If it’s a newsletter, say so. If it’s a chance to win something, make that clear. This helps make sure people know what they’re getting into.
Measuring and Tracking Lead Quality
Knowing how well your lead forms and strategies are working is important. Here’s how you can keep track of the quality of your leads:
-
Conversion Rate: This is how many people who fill out your form actually end up buying something or signing up for what you offer. A high conversion rate means your leads are good.
-
Response Time: Keep an eye on how people respond after you reach out to them. Fast responses often mean they’re interested.
-
Follow-up Outcomes: Track what happens when you contact leads. Do they buy? Do they want more information? This helps you understand if your leads are valuable.
-
Customer Feedback: Listen to what your customers say after they become leads. Did they find the form easy to use? Did they get what they expected? This feedback can help you improve your forms and ads.
By keeping track of these things, you can see which parts of your lead strategy are working and which parts might need some changes. This way, you can always be improving and making sure you’re attracting the best possible leads for your business.
Conclusion
Getting better quality leads from Facebook is important if you want your ads to work well and help your business grow. By using detailed forms, calling new leads, and being clear about what you offer, you can find people who are interested in your products or services. Adding steps like high-intent features and filtering out less interested people can also make a big difference.
It’s also good to keep improving how you bring in leads from your website. Making great lead forms and keeping track of how well they work can help a lot. The main goal isn’t to get lots of leads, but to get good ones—people who might become customers.
Keep an eye on things like how many of these leads buy from you and what they say about your forms. This information can tell you what’s working and what’s not, so you can keep getting better.
Improving your Facebook leads takes time and effort, but if you use these ideas and keep making small changes, you’ll start to see better results. Try these tips and keep working at it to bring in more good leads.