RTO Acceleration offers a comprehensive service that provides all advertising channels for a single price, giving us and clients the flexibility to choose the best marketing channels for their business without worrying about extra costs. Our all-in-one marketing service includes digital marketing, print advertising, social media marketing, email marketing, and more, all bundled into one affordable package. With our expertise in the RTO sector, we work closely with our clients to create a tailored marketing strategy that maximizes the effectiveness of each advertising channel. By bundling all advertising channels into one affordable package, we help our clients to save time and money while getting the best possible return on their marketing investment.
Google Ads
If you are looking to get in front of hot leads, Google Ads is a great place to start. People are searching for what you do every day so it makes sense to be there when they do. Being the biggest search engine on the planet, its imperative you have a presence. We optimise to show you in front of people most likely to take the next step.
Tailored For The Education Industry
Our Course Lead Accelerator Process
1. 1. Competitor and Target Market Research Audit
We start by conducting a comprehensive analysis of your three biggest competitors. This includes evaluating their digital marketing strategies, SEO, content, and online presence. Simultaneously, we conduct in-depth research into your target audience’s demographics and psychographics to understand their behavior, preferences, and pain points. This dual approach helps us identify opportunities for you to stand out and succeed, tailoring your marketing strategy to effectively reach and engage prospective students.
2. Facebook Ads Management
Leveraging the power of social media, we create and manage highly targeted Facebook ad campaigns. Our team develops engaging ad creatives and copy, ensuring your courses reach the right audience. Through continuous monitoring and optimization, we maximize the performance of your ads, driving high-quality traffic to your landing pages and generating leads.
3. Google Ads Management
On-site optimization is about making sure your website is set up to be easily crawled and understood by search engines. We’ll analyze your site structure, content, and HTML to identify opportunities to improve your search engine visibility and user experience.
4. Creative and Ad Copy Development
Our skilled designers and copywriters craft compelling ad creatives and copy that resonate with your audience. Highlighting the unique benefits of your courses, we ensure consistency in messaging across all platforms, enhancing the effectiveness of your marketing campaigns.
5. Landing Page Creation
We design and build high-converting landing pages tailored to each campaign. Optimized for user experience and conversions, these pages effectively capture leads. Through A/B testing, we continuously refine the landing pages to maximize their performance.
6. CRM Setup and Management (GoHighLevel)
To ensure no lead falls through the cracks, we set up and manage your CRM using GoHighLevel. This allows us to automate follow-ups, track every interaction, and maximize your conversion rates by keeping potential students engaged and informed.
7. Email Sequence Creation
First impressions matter. We create a series of personalised welcome emails to engage new leads, provide valuable information, and guide them through the enrollment process. These emails are designed to build trust and keep prospective students interested.
8. Review Building Strategy
A strong online reputation is crucial. We help you gather positive reviews on key platforms like Google My Business and Product Review, enhancing your credibility and attracting more students. Our strategy includes developing review request templates and automating review requests through your CRM.
Whats Included
Our Lead Generation Packages
All prices excl GST & ad spend. – We recommend a minimum of $50 / day per course per platform
Basic Package
$719 / Month per Course
Competitor & Target Market Research Audit
Choice of Meta Ads OR Google Ads
Creative & Ad Copy Development
Landing Page Creation
Standard Package
$997 / Month per Course
Competitor and Target Market Research Audit
Facebook Ads Management
Google Ads Management
Creative and Ad Copy Development
Landing Page Creation
Email Sequence Creation
Premium Package
$1297 / Month per Course
Competitor and Target Market Research Audit
Facebook Ads Management
Google Ads Management
Creative and Ad Copy Development
Landing Page Creation
CRM Setup and Management
Email Sequence Creation
Review Building Strategy
Most Popular FAQ`s
What exactly is web development?
Web development refers to the work involved in building and developing a site for the web. The scope of work depends on the size of the website being built, and can be as simple as a landing page or as complex.
Is The Advertising Compliant To RTO Standards?
Yes, we ensure all marketing is industry compliant.
Do I Need All Three Services?
We created our Lead Generation service because it is the quickest way to get results for RTO’s.
Is There a Cancellation Fee?
All our services are month to month. Upon cancellation request, we finish at the end of the month therefore there is no cancellation fee.
Do you have guarentees?
Web development refers to the work involved in building and developing a site for the web. The scope of work depends on the size of the website being built, and can be as simple as a landing page or as complex.
Where Are The Landing Pages Hosted?
We can build landing pages on any platform. If you have a particular CRM or website, we can build the landing pages on it.
Do You Have Contract Options?
When we first started we asked our market what they were looking for in a marketing agency and “no contracts” was a popular request so we do not have contract options.
Do You Take Clients Offering the Same Course?
We don’t want to compete against ourselves with two clients offering the same course in the same area.
For this reason, we don’t take on clients that directly compete.
learn about dominating your local area
Lead Generation Blogs
We consistently create blogs about how to dominate your market.
Crafting Winning Google Ads Copy: Essential Tips for Educators
Want to get more clicks and conversions from your Google Ads? Crafting the right Google Ads copy can set you apart in the crowded world of online ads. Think of your ad copy as your first handshake with potential students—make it count! Whether you're drawing in...
Facebook is a great place for schools to advertise and reach new students. But with so many ads out there, how do you make sure people see and click on yours? This is where choosing the right type of ad comes in. What gives better results? Image ads vs video ads? Both...
Lower Cost Per Lead in Google Ads
Navigating Google Ads can be tricky for educational institutions. You want to make sure every dollar you spend helps attract students effectively. This is where understanding your cost per lead (CPL) becomes important. CPL measures how much you spend to get a...
Facebook & Instagram Ads
Now rebranded to “Meta” which includes facebook and Instagram it is the go to for ‘interruption advertising”. It has become just a powerful channel to be able to get in front of the right people. With strong audience building (e.g. people that have gone to your website) you are able to retarget effectively. It is a great standalone channel but works best in conjunction with other channels like Google to build out an omnichannel strategy.
TikTok Ads
The new kid on the block, TikTok is now one of the biggest social media platforms on the planet and getting bigger every day. It no longer is teenagers singing and dancing and is the biggest opportunity currently on the market with cost-per-clicks been so much small then google or meta. If you can create native-looking content, you will do well on TikTok.
Landing Page Creation
The second part of the marketing puzzle and often overlooked. You need to ensure that the page you are sending traffic to is doing its job of converting them into leads. Constantly testing to see what works best is part of building a high converting page.
Emai & SMS
While it may not be technically adverting like Google and Facebook ads, communicating via different channels is how you build an Omni channel presence. Email marketing is the oldest and most underrated channel we have. Its imperative that is fits into your marketing and sales mix.