Local Awareness
Get In Front Of Local Students
With our Local RTO Strategy service, you can expect to see a significant increase in the number of potential students who are actively searching for your courses and programs in your local area. By combining the power of Google Ads, local maps optimization, and local SEO, we can ensure that your RTO or education company appears at the top of local search results and maps, driving traffic to your website and generating high-quality leads.
Our team of experts will work with you to create a customized strategy that is tailored to your business goals and target audience. We will conduct thorough research to identify the most effective keywords and phrases to target, and optimize your website and Google My Business profile to increase your visibility in local search results.
Through our Local RTO Strategy service, we have helped numerous education businesses achieve success by increasing their website traffic, boosting their online visibility, and ultimately generating more enrollments. Our proven approach is designed to deliver results, and we are committed to helping your RTO or education company achieve its full potential.
Industry Tailored
Dominate Your Local Area with Tailored Local Marketing Solutions
Showing up multiple times in the Google search results can significantly increase your chances of getting clicks, which can ultimately lead to more students. When potential students see your website listed multiple times in the search results, they are more likely to trust your brand and perceive it as an authority in the industry. This can lead to higher click-through rates, which can ultimately lead to more enrollments.
Many agencies charge you separately for each strategy they implement, which can quickly add up and become expensive. However, our Local RTO Strategy service includes all the necessary elements, such as Google Ads, local maps optimization, and local SEO, in one set price. This way, you can rest assured that you are getting all the services you need to boost your online visibility without breaking the bank.
With our Local RTO Strategy, we can help your RTO or education company become the go-to choice for students in your local area. By using a combination of Google Ads, local maps optimization, and local SEO, we can help you achieve top rankings in the search results and stand out from the competition. And with our transparent pricing model, you can rest assured that you are getting the best value for your investment.
our SEO services
The Three Core Strategies To Dominate Your Local Area
Google Ads
Be the first thing that students see when they google the courses and programs you offer. Take advantage of the full suite of campaigns that Google Ads has to offer.
Maps
Showing up in the local map when people are searching in their local area is crucial for any RTO or education company that wants to attract local students.
Local SEO
You’re showing up first with Google Ads, your showing up in the maps, complete the picture by showing up first in the organic results. The area people trust the most.
Tailored For The Education Industry
Our Local Domination Process
1. Start With Ads
Google Ads is a great way to jumpstart your digital marketing efforts, particularly for RTOs and education companies. With Google Ads, you can target potential students who are actively searching for the courses and programs you offer, which can lead to higher quality leads and increased enrollments. Additionally, Google Ads can provide valuable insights into which keywords and ad copy resonate best with your target audience, which can inform other areas of your digital marketing strategy.
2. Claim & Optimise GBP
The next step is claiming and optimizing your Google My Business Profile (GBP). This can improve your visibility in local search results and provide important information to potential customers such as your business hours, phone number, and reviews. By regularly updating your profile with new photos and posts, you can also increase engagement with your audience and build a stronger online presence.
3. On-site Optimisation
On-site optimization is about making sure your website is set up to be easily crawled and understood by search engines. We’ll analyze your site structure, content, and HTML to identify opportunities to improve your search engine visibility and user experience.
4. Remarketing
Remarketing through Google Ads is a powerful way to re-engage with potential students who have already interacted with your website or online content. By displaying targeted ads to these individuals as they browse the web, you can remind them of your educational offerings and encourage them to take action.
5. Content Creation
Our team will create high-quality content that engages your audience and drives organic traffic. We focus on creating informative, relevant, and valuable content that speaks to your target audience, while also optimizing for search engines. Our content creation process is based on industry research and data analysis to ensure maximum effectiveness.
6. Link Building
Link building is the backbone of SEO. Our team uses white-hat techniques to secure high-quality links that boost your website’s authority and drive traffic. We focus on building relationships, not just links, to ensure long-term success. We also build local links to improve your local maps listings.
7. Review Building
Having positive reviews on your Google Business Profile (GBP) can significantly impact your business’s ranking in Google Maps. Google considers reviews as an essential ranking factor because it provides valuable insights to potential customers about your business. Reviews indicate the quality of your services, customer satisfaction, and credibility. Businesses with more positive reviews are more likely to show up higher in the search results, making it easier for potential customers to find you.
8. Ongoing Reporting
Ongoing reporting is a critical part of our SEO process. We provide regular updates on the performance of your campaign and make necessary adjustments to ensure you’re on track to achieving your goals. Our detailed reports give you a transparent view of your SEO progress, and we’re always available to discuss any questions or concerns you may have.
Whats Included
Our Local Domination Package
Google Ads
Setup and Managed by Google Certified Professionals
Competitor Analysis
Conversion Tracking
Strategic Remarketing
Display Campaigns
Live Reporting
Landing Page Split Testing
SEO
Website & Backlink Audit
Keyword Research & Strategy
On-Page Optimisation
Advanced Link Building
Google Analytics & Search Console Setup
Schema Implementation
Live Reporting
Competitor Opportunity Analysis
Page Speed Optimisation
Keyword Mapping & Optimisation
Conversion Optimisation of Content
Goal & Event Tracking
Maps
Major Map Pack Focus Listing
NAP Compliance Check
Content Posting
Tracking & Analytics Integration
Local Backlink Creation
Most Popular FAQ`s
What exactly is web development?
Web development refers to the work involved in building and developing a site for the web. The scope of work depends on the size of the website being built, and can be as simple as a landing page or as complex.
Is The Advertising Compliant To RTO Standards?
Yes, we ensure all marketing is industry compliant.
Do I Need All Three Services?
We created our Local Domination service because it is the quickest way to get results for local courses. You can do just once service but will be missing out on the value of the services.
Is There a Cancellation Fee?
All our services are month to month. Upon cancellation request, we finish at the end of the month therefore there is no cancellation fee.
Do you have guarentees?
Web development refers to the work involved in building and developing a site for the web. The scope of work depends on the size of the website being built, and can be as simple as a landing page or as complex.
Can SEO Generate Leads & Students?
Yes, SEO can generate leads and students for your RTO or education company. By optimizing your website and content for search engines, you can attract potential students who are actively searching for courses and educational services. By using relevant keywords and creating high-quality content, you can increase your website’s visibility and attract qualified leads. However, it’s important to note that SEO is a long-term strategy, and results may not be immediate. It requires consistent effort and ongoing optimization to see sustainable results.
Do You Have Contract Options?
When we first started we asked our market what they were looking for in a marketing agency and “no contracts” was a popular request so we do not have contract options.
Do You Take Clients Offering the Same Course?
We don’t want to compete against ourselves with two clients offering the same course in the same area.
For this reason, we don’t take on clients that directly compete.
learn about dominating your local area
Local Strategy Blogs
We consistently create blogs about how to dominate your local market.
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